You could star in the fall brand campaign for NYDJ. The denim brand, known for its flattering fit from petite to plus size, is bringing its National Fit Tour to Mall of America on Saturday, April 22.
NYDJ will be fitting women in jeans on the spot, sending them into hair and makeup courtesy of Intelligent Nutrients and photographing them for the opportunity to be featured in the brand’s fall 2017 advertising campaign, set to be released this July. Fashion photographer Dewey Nicks will shoot the campaign on location at the mall and celebrity stylist Inge Fonteyne will style the participants. I’ll be there too, for moral support, styling advice and photo shoot tips.
It’s a great chance to check out some of NYDJ’s latest fit enhancements, including the Future Fit’s elastic fiber compression technology and UpLift’s “Optic Pocket” seaming technology for the illusion of a higher, rounder rear view.
Added incentive: for every pair of jeans tried on throughout the National Fit Tour, NYDJ will donate an item of clothing to women in need through a partnership with Clothes4Souls.
See you there!
What: NYDJ National Fit Tour
When: Saturday, April 22, 11 a.m. to 6 p.m.
Where: Macy’s Court, Mall of America